Written by two marketing experts who have implemented their tried-and-true strategies time and time again, Content Rules will empower you with the tools you need to succeed!
As you read, you’ll learn why you need to start with the truth instead of a product, why empathy is important, and how companies like Airbnb and Uber have set a new standard in their industries.
It covers both broad stroke discussions on the elements of being interesting and enchanting, as well as practical instructions on how to give presentations, master the art of communication, and use online platforms.
The lessons and rules apply to all areas online, including web pages, landing pages, blogs, email, and even Facebook, Twitter, LinkedIn, and other social media.
Taking a closer look at the effect of the internet age, Auletta theorizes that technological advances have forced our industries to adapt and evolve in ways which are both toxic and beneficial.
