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Blue Ocean Shift Beyond Competing by W. Chan Kim, Renée Mauborgne
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Blue Ocean Shift is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the processes and tools outlined in the book.
Description
Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, how to inspire people’s confidence and seize new growth, guiding you step by step through how to take your organization from a red ocean, crowded with competition, to a blue ocean of uncontested market space.
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