Business Adventures by John Brooks

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Business Adventures

Business Adventures by John Brooks

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This business classic written by longtime New Yorker contributor John Brooks is an insightful and engaging look into corporate and financial life in America.

Stories about Wall Street are infused with drama and adventure and reveal the machinations and volatile nature of the world of finance.
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What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at General Electric and Texas Gulf Sulphur have in common?

Each is an example of how an iconic company was defined by a particular moment of fame or notoriety.

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