As you read, you’ll learn why you need to start with the truth instead of a product, why empathy is important, and how companies like Airbnb and Uber have set a new standard in their industries.
Do you have a connection with them? Likely not. In fact, we often buy products simply because of price or convenience. There are some products and services, however, that people feel a deep loyalty to. Think about brands like Apple, Facebook, and Airbnb who have a loyal following and devoted fan base.
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