By outlining the necessary steps to success, the authors provide a roadmap that covers everything from drafting your initial business plan to assembling the toolkit that optimizes your business for success.
Based on the crazy true story of two friends who launched a startup overnight with no funding, Idea to Execution (2016) documents the daily challenges every entrepreneur faces when starting a new business. Using their very own wacky real-life example, Meisel and Sonnenburg invite readers to explore the process of building a startup from the moment you have an idea to the moment you successfully turn it into reality.
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