Jugaad Innovation by Navi Radjou, Jaideep Prabhu, Simone Ahuja, Kevin Roberts

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Jugaad Innovation by Navi Radjou, Jaideep Prabhu, Simone Ahuja, Kevin Roberts

Jugaad Innovation by Navi Radjou, Jaideep Prabhu, Simone Ahuja, Kevin Roberts

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“Jugaad Innovation is the most comprehensive book yet to appear on the subject [of frugal innovation].”

Category: Books Tag: Business

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“Jugaad Innovation goes farther than conventional business books that chart consumer growth in Brazil, Russia, India, and China

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